The purpose of music videos is initially to get the artists music more known but it can also be used to improve other things. One of the things that can be improved is the revenue earned by the artist, for example with every million viewer that vies their video on Youtube the artist gains a certain amount of money and if a song becomes popular after being seen on as a music video it encourages the listener to want to listen to other songs done by the artists where they may eventually buy the song or album by the artist or go to their concerts if they are touring. Also it can be used to improve the artists image. A good example of this is Lady Gaga who uses her music videos to be known as a unique and very different person related to her music videos by what she wears and does in her videos. This has improved her image alot as from being barely known at first to being the most person followed on the networking site Twitter.
A synergy which is a song on film which is part of its soundtrack made popular because of the film and becomes more known is Justin Biebers Never Say Never where during the song clips of the film are shown during it. This a good way of income using films to promote songs.
Another example of this is Project X when during the film a song by Kid Cudi called 'Pursuit of Happiness' has become popular since the film being released.
Another way is through having their song played through adverts, getting the song more known and also the income from the company producing the advert. A good example of this is the Relentless advert where it uses Professer Greens
Music channels such as MTV and 4Music are also a good way for artists to produce income. MTV started in August 1981 which started off as just a music channel, now it has a varity of reality TV programs and has become very popular over the years.
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