Goodwins Theory
Goodwin suggests that lyrics in a song will visually relate to the music video. Ne-Yo singing 'Let me love you until you love yourself' is visually implied on screen. As shown in his music video it is him getting close with a girl and showing he has feelings for her.
Genre chracteristics are certain traits associated with music genres for example R'n'B you expect scenes to be at night maybe in a club of some sort or at a day time party in a hot place, jewelry around the neck, pretty girls and stylish clothes shown during the music video. A good example of is Wiley Heatwave, in this you see a huge day time party with alot of girls half naked and wiley wearing stylish clothes.
Notions of looking is the way someone is seen. A good example is alot of women in music videos are presented as object according to Goodwin. It is not just restricted to women it can represent men such as controlling or cheats.
Narrative based songs were also part of his theory where he feels people watching the video should be able to relate to the experience. It can either be fragmented or linear which is only broken up by the chorus. A example of this 'What you Say' by Jason Derulo where during the song he's describing what happened and telling the story then after the chorus has passed carrying on the story and explaining what happened.
The sound of the song and the effect is has on the audience for example a fast paced song should have a fast cutting rate and a slower song should have the opposite. A good example of this is Gangham Style where in the song it is slow paced at one point then when the beat becomes really fast the cutting is really fast then after it slows back down the cutting becomes normal again.
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